All plans
SMART Roadmaps
Turn a vague goal into milestones, weekly actions, and a finish line you can see.
7-day complimentary trial on every paid plan
Turn goals into
momentum.
Your always-on coach across Career, Health, Money and Learning. SMART roadmaps, 2-minute check-ins, and a hands-free Voice Coach for the goals you actually care about.
No credit card surprises Cancel anytime 2 minutes a day
Today · 8:14 am
Career
Land a Senior PM role by Q3
Roadmap progress68%
Rewrite résumé with metrics
Ship Q2 launch case study
10 informational interviews
Draft raise pitch & practice
42d
Streak
18
Wins
6/7
Habits
4 domains
Career · Health · Money · Learning
2 min / day
is all it asks
7-day trial
on every paid plan
Cancel anytime
keep access to period end
Everything you get inside Forward
Features designed around follow-through.
Most apps track. Forward coaches. Each feature is built to remove a specific reason people drift away from the goals they actually care about.
All plans
Domain Coaches
Specialist AI coaches for Career, Health, Money, and Learning, each tuned to how that area works.
All plans
To-Do with Subtasks
Quick-capture tasks, priorities, due dates, and nested subtasks, linked back to the goal they serve.
All plans
Focus Timer
Estimate, start a focus timer, and watch tracked minutes roll up against each task and goal.
All plans
Daily Check-ins
A 2-minute morning ritual that surfaces what matters today and protects you from busywork.
Pro
Smart Reminders
Context-aware nudges that adapt to your week, not another generic 5pm ping.
All plans
Habits & Streaks
Stack tiny daily habits behind every goal. Visible streaks keep momentum honest.
Pro
Ask My History
Ask plain-language questions about your goals, moods, habits, and wins. Your coach reads back the patterns.
Pro
Monthly Report
A beautifully-designed PDF recap of your month: goals, habits, wins, next focus.
Premium
Voice Coach
Talk to your coach hands-free, at the gym, on a walk, on the commute. Real conversation.
Premium
Partner Sharing
Share progress with a partner, friend, or mentor. They cheer; you stay accountable.
Add-on
1:1 Coach Marketplace
Book vetted human coaches by the session when you want a real expert in your corner.
See it in action
How a goal becomes done.
Three of the moments that make Forward feel less like an app and more like a coach.
SMART Roadmaps
Type a wish. Get a real plan.
Tell Forward what you want in your own words. In seconds, your coach turns it into Specific, Measurable, Achievable, Relevant, Time-bound milestones, pressure-tested for the life you actually live.
- Milestones with target dates
- Weekly actions that fit your week
- Supporting habits stacked automatically
Your goal
I want to run a half marathon this fall
Coach generated your roadmap
1
Week 1-2
Build a 3-day base (20-min runs)
2
Week 3-6
Extend long run to 8km
3
Week 7-10
Tempo + intervals, 15km long run
4
Week 11-12
Taper + race day
Daily Check-ins
Two minutes. Then back to your day.
A short morning ritual surfaces today's most important moves, captures how you're feeling, and stops you from drowning in busywork. The check-in is the difference between drifting and shipping.
- Mood & energy in two taps
- One priority surfaced from your roadmap
- Smart nudges, never generic reminders
Tuesday
Morning check-in
How's energy today?
Today's one thing
Draft 3 talking points for your manager 1:1 at 2pm.
Morning walk · 20 min
Read 10 pages
Inbox to zero
Voice Coach
Talk to your coach. Hands-free.
Walking the dog, driving home, on the treadmill? Tap the mic and have a real conversation with the coach that already knows your goals. Premium-tier AI models. No transcripts to wade through.
- Natural back-and-forth conversation
- Picks up where your last session left off
- Premium AI (GPT-5.5 & Gemini 3 Pro)
Live session · 3:42
“Coach, I missed two runs this week. I feel like I'm falling behind.”
Two missed runs out of ten weeks is noise, not a trend. Want me to nudge tomorrow's run earlier so it actually happens?
“Yeah, make it 7am.”
Forward vs the usual stack
Built for follow-through, not just tracking.
Filter the matrix by what matters to you. Compare Forward against to-do apps, habit trackers, and traditional coaching platforms on the capabilities that drive real results.
Capability
Forward
To-do apps
Habit apps
Coaching SaaS
SMART goal builder with milestones
goals
Tasks linked to goals & milestones
goals
Focus timer with tracked minutes per task
goals
Quick-capture to-do with subtasks
goals
Habits, streaks & mood in one place
goalsreporting
Specialist coaches per life domain
coaching
Coach-proposed goals & accept-with-one-tap
coachinggoals
Prompt library & reusable coach playbooks
coaching
Hands-free Voice Coach (premium AI)
coaching
1:1 human coach marketplace by the session
coaching
In-app chat, email & SMS per client
coaching
Auto-generated monthly PDF recap
reporting
Ask-my-history natural-language search
reporting
Engagement score & 8-week trend per client
reportingcoaching
Wins, reflections & weekly review log
reporting
Full supportPartial / add-onsNot available
Comparison reflects common features of leading consumer goal, habit, and coaching apps as of 2026.
60-second walkthrough, no signup required.
Four coaches. One you.
Domain-specialist coaches that know how each area of your life actually works, and push you in the way that area rewards.
Career Coach
Land the role, pitch the raise, ship the project.
Meet the coach
Health Coach
Move more, sleep better, eat in a way you can sustain.
Meet the coach
Money Coach
Pay down debt, save with intent, plan the next decade.
Meet the coach
Learning Coach
Master a skill, study smart, finish what you start.
Meet the coach
I've tried every goal app. Forward is the first that feels like a coach, not a to-do list. The check-ins are short, the nudges are smart, and the roadmaps actually fit my life.
a Forward Pro subscriber
Are you a coach?
Run your 1:1 practice on Forward.
A private client dashboard with engagement analytics, session scheduling, and built-in email and SMS messaging. Your invited clients unlock Pro-level access at no charge.
- Engagement score per client
- 8-week engagement trend chart
- Propose goals & milestones to clients
- Prompt library & reusable playbooks
- Email, SMS, or in-app chat per client
- Broadcast updates to every client
- Schedule sessions with auto-reminders
- Auto-generated monthly client reports
Engagement overview
Last 14 days12
Clients
9
Engaged
3
At risk
- Maya P.5/5 habits, mood +182
- Jordan R.missed check-in 4d34
- Sasha L.new Q1 goal added71
Message all clients
"Quick reminder: weekly check-in window opens tomorrow. Reply here if you need to reschedule."
Email, 12 sent SMS, 8 sent
Coach features, explained
How coaching works inside Forward.
Goal proposals, prompt libraries, monthly reports, and 1:1 sessions, all in the same place your clients already track their goals.
Coaches can draft a full SMART goal for a client, complete with milestones, weekly actions, and a target date. The client gets it in their inbox, can edit the wording, and accepts it with one tap. Once accepted, the goal lives in the client's dashboard like any other goal, with progress, habits, and check-ins all linked back to the coach who proposed it.
Coaching your own clients? See the full coach toolkit.